In 2021 Philips approached Jasco Products with a request to update their current Philips packaging to match Philips’ newly updated style guides. The changes to their style guides included revisions to their wordmark, color palette, iconography, and more.

I worked closely with the design team at Philips, as well as the relevant teams at Jasco in order to ensure that everyone’s needs were met. Throughout the process we created packaging style that allowed for a step-up marketing strategy, thus creating two analogous styles for baseline and elite packaging.

These examples showcase our three major product categories, and their redesign journey from start to finish.